2022-Present
• ­Part of an award-winning team focused on innovative and cohesive lobby and website experiences.

• Design across multiple device types including kiosks, tablets, mobile, etc., with attention to best practices, accessibility, and representing Alaska’s brand.

­• Develop animations, iconography, typography, color, spacing, and all aspects of the visual execution focused on best practices and accessibility while reinforcing brand standards.

­• Collaborating with cross-team designers and partners to create, iterate, and develop UI designs and design patterns in multiple product-focused areas, with winning results. Leading UI implementation with product designers, product managers, and developers, establishing consistent design patterns and functioning user experiences.

­• Strong, deadline-oriented, and conceptual visual thinker, with tools for organizing and communicating complex ideas.

• Experience with prototype testing, user testing, agile product delivery, optimization tests, figma files, and workflow tracking.

Projects: Bag Tag Printing
Case Study: Bag Drop

2020-2022
• Collaborate across teams of engineers, marketing, and other key stakeholders to develop digital strategies, building responsive user experiences and digital tools.

• Owned projects end-to-end including wireframing, prototyping, and final UI design implementation.

• Work with the Digital Experience Manager and cross-team partners to translate business requirements into user experience design specifications.

• Develop all visual design in Figma: from concept to final hand-off to the development team, maintaining consistent UI/UX across all digital platforms.

• Present wireframes, storyboards, user flows, process flows and sitemaps to communicate interactions and design ideas to peers and leadership team.

• Led research, strategy, and analysis of consumer experience including moderated and unmoderated testing. Develop consumer personas based on research and data. ­

• Ran usability tests; used data and customer research to inform all design decisions and guide business strategies.

Projects: Navigation & Selection Process

2017-2020
• Improve the digital brand experience through tracking user experiences and infusing brand strategies consistently across digital platforms.

­• Infused user-focused thinking (process-flows, site-mapping, testing, and research) into a repeatable digital design strategy.

­• Develop cohesive creative direction for campaigns & seasonal creative from ambiguous direction while building partnership across departments.

­• Led the growth of the digital design team, managing and mentoring junior designers.

­• Subject matter expert within Rejuvenation on developing digital customer experiences (User interface and User experience, and User research) in partnership with larger WSI internal UX teams.

­• Leverage understanding of web design principles, technical capabilities, consumer behavior, and operational processes to develop and drive website strategies to increase conversion, improve customer experience, and develop improvements to the presentation of the product assortment.

­• Collaborate with Design, Marketing, Merchandising, and Development teams to execute critical marketing, loyalty, editorial, and promotional campaigns on the website.

­• Work with Directors, Site Analytics, and IT resources to develop A/B testing strategies, goals, and timelines. Worked with external partners on user-centered research strategies and brought user information into director-level presentations.

­• Execute successful campaigns on the website in coordination with cross-functional partners from ideation to final implementation.

­• Represent brand and design requirements and priorities on project roadmaps. Involved in QA and launching creative and functionality to the website.

Projects: Journey Maps

• Led successful digital campaigns for brands such as Hawaiian Airlines, REI, Nordstrom, Yahoo, Amazon, Western Union, Comcast, and Realtor.com.

­• Worked directly with clients to design and develop email and digital campaigns focused on strategy with a team of art directors, copywriters, coders, project managers, and fellow designers.

­• Responsible for ideation and creation of responsive campaigns, landing pages, digital forms, mobile experiences, pattern libraries, and style guides.

­• Persuasive and able to communicate complex ideas and creative strategies through visual presentations to key stakeholders and clients.

­• Active member of a large creative team, collaborating across specialties, brainstorming and ideating, mentoring junior designers and developing kick-ass creative.

Projects: Responsive patterns & Interstitial patterns

­• Designed custom advertising experiences for a variety of global clients.

­• Contribute to massive internal UX research project measuring success of creative ads.

• Steadily increased performance of Blue Nile’s email campaigns, 3% MOM growth.

• Using results and data-based approach to lead changes in website design.

• Aligned creative strategies to a company-wide shift in business direction to target a new customer base.

• UI/UX designs for mobile, tablet, and web with a focus on usability and branding.

• Art-directed photographers, junior designers, and copywriters creating cohesive seasonal and multi-platform campaigns.

• Define and incorporate UX best practices and testing strategies into the design and development processes.

• Part of collaborative effort to push new techniques and technologies to improve customer experience.

• Built digital campaigns and landing experiences to support business needs and build brand recognition.

• Collaborated directly with developers on implementing UI/UX design work.

• Developed website strategies to support growing business needs and presented them to leadership.

• Design trade show environmental graphics, signage, and posters.